TEQUILA DON JULIO AND THE MEXICAN MUSEUM PREMIERES

Nuevo Arte: Colección Tequila Don Julio in
New York City

Exhibition Dates: January 12 - February 3, 2007
Viewing Hours: Tuesday – Saturday, 11am – 6pm
Opening Reception: January 12, 6 - 8pm


Artists: Arturo Ernesto Romo / Michael Hernandez de Luna / Tatiana Parcero / Camille Rose Garcia / Caleb Duarte / Tania Candiani / Franco Mondini-Ruiz / Ray Abeyta / Jorge Rojas / Einar and Jamex de la Torre / Francisco Hernandez Taka / Julio Cesar Morales / Marcos Ramirez / Viva Paredes 

(VideoBox): Dream Puppy, by Yvette Matter

View photos of the exhibition

A National Traveling Art Exhibition Featuring Mexican and Mexican-American Artists Debuts in Chelsea Art District

NEW YORK, NY (January 2007) - To showcase the best in the arts inspired by Mexico, Tequila Don Julio and The Mexican Museum are premiering Nuevo Arte: Colección Tequila Don Julio, an exhibition featuring new works by some of today's most innovative Mexican and Mexican-American artists, in art-infused New York City.

Nuevo Arte: Colección Tequila Don Julio highlights contemporary and original artwork by talented artists selected by Tere Romo, Curator of Exhibitions at The Mexican Museum, a San Francisco-based non-profit organization with one of the most extensive collections of Mexican and Latin-American artwork in the country. Artists selected for the collection were those whose works portray the highest quality of art symbolizing the creative production of contemporary Mexican and Mexican-American art through a variety of media-from teacups to car rim drums and blown glass to painted canvas.

"This collection captures the cutting-edge vitality and original content of contemporary Mexican and Chicano artistic expressions," Romo says. "While we're awaiting the opening of our new building, the museum is excited to collaborate with Tequila Don Julio to offer art enthusiasts around the country a taste of The Mexican Museum."

The New York City exhibition of Nuevo Arte: Colección Tequila Don Julio will be open to the public from January 12, 2007 through February 3, 2007 at White Box, a prominent alternative art space in New York City's Chelsea gallery district located at 525 West 26th Street. Viewing hours are Tuesday through Saturday from 11:00 a.m. to 6 p.m.

"From forging new paths of artistic expression to capturing authentic traditions in a new light, creativity and innovation are surging out of Mexico," says Joel Henry, vice president Tequila Don Julio, Diageo Reserve Group. "Tequila Don Julio, the most popular luxury tequila in Mexico, is pleased to support both emerging and well-known Mexican and Mexican-American artists with Nuevo Arte: Colección Tequila Don Julio."

Following New York City, the collection will continue on to art venues in Houston, Chicago and Los Angeles. To augment the museum's permanent collection with artists whom are not currently represented, Tequila Don Julio is gifting Nuevo Arte: Colección Tequila Don Julio to The Mexican Museum. The traveling exhibition will also help raise the national profile of the museum, which is currently "dark" while it awaits the construction of its new building in the Yerba Buena arts district near downtown San Francisco.

About Tequila Don Julio
Widely revered as the best, and currently the most popular selling luxury tequila in Mexico, Tequila Don Julio is the choice for the savvy spirits and cocktail connoisseur. Tequila Don Julio is imported by Diageo North America, which is a subsidiary of Diageo plc, the world's leading premium drinks business with an outstanding collection of spirits, wines, and beer offerings. The Tequila Don Julio portfolio--available nationwide--includes the Blanco, Reposado, Añejo, 1942™ and Real™. More information on Tequila Don Julio and other Diageo spirits can be found at Thebar.com. Celebrating life, every day, everywhere, responsibly.

About The Mexican Museum
Founded in 1975 by San Francisco resident and artist Peter Rodríguez, The Mexican Museum was the realization of Mr. Rodríguez's vision of an institution in the United States that would exhibit the aesthetic expressions of the Mexican and Mexican-American people. Over its 30-year history, the Museum's vision and permanent collection has expanded to over 12,000 pieces. With this singular collection, its ground-breaking exhibitions, scholarly catalogues, and nationally recognized education programs, the Museum has reached a pivotal moment in its history as it fulfills its dream of moving to a permanent home in the heart of downtown San Francisco. For more information on the Museum, visit: www.mexicanmuseum.org.

| BACK |